During the country's largest music festival, a man took the stage for a seemingly romantic proposal to his girlfriend in front of 10,000 people. However, his intentions quickly turned dark as he openly threatened to abuse, insult, and degrade her, all broadcasted on a giant screen. The crowd's reaction of indignation was met with a message: THE ABUSERS DO NOT WARN. This shocking display garnered widespread attention, sparking nationwide discussions and being covered by major news media.
Cannes Lions - Bronze - Brand Experience & Activation
Cannes Lions - Bronze - Radio & Audio