Nico Soto
Creative Director
São Paulo → Melbourne → Lima → New York → Los Angeles.
I was born in southern Chile and am currently based in California. I have over 14 years of experience working and writing in the advertising industry across different agencies and countries—from McCann Santiago in Chile to Circus Grey in Lima, Johannes Leonardo in New York, and now at Conill Saatchi & Saatchi in Los Angeles. Along the way, I’ve created and crafted work for major brands such as Coca Cola, Toyota, Volkswagen, MassMutual, MasterCard, Old Spice, InBev, Burger King, KFC, Greenpeace, among others.
I helped Circus Grey become one of the top three most recognized Grey agencies in 2018. Later, I collaborated with Johannes Leonardo, contributing to several new business wins, including the iconic Volkswagen and WeWork accounts. Back in Chile, I led McCann Santiago to win a Cannes Lion after 10 years, as well as the first Grand Effie and two Gold Effies. At Conill Saatchi & Saatchi, I currently lead the Toyota team and played a key role in bringing Burger King into the fold.
My work has been recognized with over 100 international awards, including 14 Cannes Lions, (5 golds and one Grand Prix for Good finalist). It has also received accolades in almost every major award show, including Clio, LIA, One Show, Effie. Additionally, my work has been featured in leading news media such as New York Times, HuffPost, CNN, Publimetro, AdWeek, AdAge, Campaign, Shots, and Lürzer's Archive.
I believe culture is essential to business. So I chase ideas that cut deep into it, creating genuine connections where brands no longer need to beg for attention. That’s how relevance turns into buzz, and buzz into conversion.
Currently, I am a Creative Director at Conill Saatchi & Saatchi in Los Angeles. Alongside my wife Pia and our pup Hueso, we are posted up in Venice, CA.
CONTACT
Linkedin
nicolass30@gmail.com
EXPERIENCE
Creative Director - Conill Saatchi & Saatchi LA 2021 - Currently
Creative Director - Mccann, Santiago 2019 - 2021.
Senior Copywriter - Johannes Leonardo, New York 2018 - 2019
Senior Copywriter - Circus Grey, Perú 2014 - 2018
Copywriter - Havas WW, Santiago 2011 - 2013
AWARDS & RECOGNITIONS
2025
Clio Sports - Silver - Sponsorship
Clio Sports - Bronze - Use of Athlete
One Show / Shortlist / Film
New York Festivals / Bronze / Film
New York Festivals / Shortlist / Entertainment
Ad Age / Automotive Awards / Best of Show
El Sol / Bronze / PR
El Sol / Shortlist / Film
El Ojo de Iberoamérica - Bronze - Sports
El Ojo de Iberoamérica 4x Shortlist
FIAP / Silver / Influencer
FIAP / Silver / Product Placement
FIAP / Bronze / Film
2024
FIAP / Shortlist / Film
AICP Awards / Shortlist / Film
SXSW 2024 / Innovation Awards Jury
2023
Clio Awards / Bronze / PR
SXSW / Innovation Awards Jury
El Ojo de Iberoamérica / Shortlist / Film
2022
Cannes Lions / Silver / Entertainment For Sports
LIA / Silver / Creativity in PR
One Show / Merit / PR
One Show / Shortlist / Outdoor
El Ojo de Iberoamérica / Bronze / Sports
Effie / Gold /
Achap / Gold / PR
2020/2021
Cannes Lions / Shortlist / Outdoor
Cannes Lions / Shortlist / Outdoor
El Sol de Iberoamérica / Bronze / Print
El Sol de Iberoamérica / Bronze / Print
El Ojo de Iberamérica / Bronze / Print x2
EFFIE / Gran Effie
EFFIE / Gold / Telco
EFFIE / Silver / Institutional
EFFIE / Silver / Carpe Diem
EFFIE LATAM / Bronze
Achap / Grand Prix / Film
Achap / Gold / Film
Achap / Gold / Film
Achap / Gold / Film
Achap / Gold / Print
Achap / 3xBronze
2018
Cannes Lions / Silver / Print and Publishing
Cannes Lions / Bronze / Audio
Cannes Lions / Bronze / Activation & Brand Experience
2017
Cannes Lions / Grand Prix for Good Finalist
Cannes Lions / Gold / Radio
Cannes Lions / Gold / Radio
Cannes Lions / Gold / Cyber
Cannes Lions / Gold / Entertainment
Cannes Lions / Gold / Entertainment for Music
Cannes Lions / Silver / Radio
Cannes Lions / Silver / Entertainment
Cannes Lions / Bronze / Design
Cannes Lions / Shortlist Radio
Cannes Lions / Shortlist PR
Cannes Lions / Shortlist PR
Cannes Lions / Shortlist Cyber
Cannes Lions / Shortlist Entertainment
El Ojo de Iberoamérica / Gold / Outdoor
El Ojo de Iberoamérica / Gold / Experience
APAP / Gold / Film
APAP / Silver / Film Charity
APAP / Silver / Mobile
APAP / Silver / Social Media
APAP / x2 Bronze / Direct / Best use of Technologies
2016
Cannes Lions / Bronze / Lions Innovation - Creative Data
Cannes Lions / Bronze / Mobile
Cannes Lions / Shortlist / Media
Cannes Lions / Shortlist / Promo & Activation
Cannes Lions / Shortlist / Direct
Cannes Lions / Shortlist / Direct - Use of data
El Ojo de Iberoamérica / Bronze / Interactive
APAP / Bronze / Film Campaign
APAP / Bronze / Film
APAP / Bronze / Charity
APAP / Bronze / Film Craft
2015
El Ojo de Iberoamérica / Silver / Direct
El Ojo de Iberoamérica / Shortlist / PR
El Ojo de Iberoamérica / Shortlist / Film
El Ojo de Iberoamérica / Shortlist / Media
JURY
New York Festival Grand Jury 2019
Cannes Young Lions Jury 2021
SXSW Innovation Awards Jury 2023, 2024
Achap International Jury 2022
New York Festival 2025
Mad Stars 2026 - Korea
SOME MEDIA WHERE MY WORK HAS BEEN FEATURED
New York Times / Lürzer's Archive / Shots / Creativity / AdWeek / Campaign / AdLatina / Latinspots / CNN / Publimetro / El Comercio / La Tercera / Gestión / La República / RPP /
and many others.
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