Nico Soto | Creative Director | LA
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About
Nico Soto | Creative Director | LA
Work
About
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MassMutual - Super Bowl LIII


Mass Mutual
Friendly Bars

After another year dominated by negative headlines, and in a time of profound division in the United States, we wanted to show there were still people looking out for each other. So we searched for the inspiring stories of people helping others that had been overshadowed by political rancor, global conflict, and natural disasters, and traveled around the country to tell the stories of these unsung heroes.

Aired on Super Bowl LIII


All A Love Song Written by a Murderer Toyota - Naughty List Toyota - Lost Names Toyota - Arrivals Greenpeace - The Sacrifice Unacem - Life Signal Toyota - Lost in Translation Coca Cola - Friendly Bars Action Earth - The Big Data Takedown Flora Tristan - Honest Proposal Greenpeace - Save Water From Water Toyota - The Search Burger King - The Royal Mask Utero.pe - Lavajato Album Coca Cola MassMutual - Super Bowl LIII Toyota - Towing El Comercio - Hear the Truth
A Love Song Written by a Murderer Toyota - Naughty List Toyota - Lost Names Toyota - Arrivals Greenpeace - The Sacrifice Unacem - Life Signal Toyota - Lost in Translation Coca Cola - Friendly Bars Action Earth - The Big Data Takedown Flora Tristan - Honest Proposal Greenpeace - Save Water From Water Toyota - The Search Burger King - The Royal Mask Utero.pe - Lavajato Album Coca Cola MassMutual - Super Bowl LIII Toyota - Towing El Comercio - Hear the Truth