Toyota - Lost Names

“Lost Names” sparked a powerful Social Media movement to restore Latino identity in the NFL. By encouraging Hispanic players and fans to reclaim their full last names, Toyota turned a simple jersey into a bold statement of pride and heritage. What began with Christian Gonzalez grew into a league-wide celebration of culture—honoring legacy and identity at a time when Latino culture is being challenged in the U.S.

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Clio Sports - Silver - Sponsorship
Clio Sports - Bronze - Use of Athlete
New York Festival - Shortlist - Entertainement
El Sol - Bronze - PR
FIAP - Silver - Influencer
FIAP - Silver - Placement
El Ojo de Iberoamérica - Bronze - Sports