Nico Soto | Creative Director | LA
Work
About
Nico Soto | Creative Director | LA
Work
About
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Toyota - The Search


Toyota
The Search

The Search" is a 60-second spot that shows a heartwarming Christmas story of a granddaughter and grandfather's journey to find Santa's house. It is a beautiful, inspiring road trip where we can feel their strong connection. We start with Sophia, a young lady who genuinely believes in magic and a map she drew herself from her imagination.


 
“Toyota’s Hispanic creative conveys a magical message of togetherness that’s sure to touch viewers hearts.”
— Shots
 
All Toyota - Running Late Toyota - Naughty List A Love Song Written by a Murderer Toyota - Lost Names Greenpeace - The Sacrifice Toyota - Arrivals Greenpeace - Save Water From Water Unacem - Life Signal Coca Cola - Friendly Bars Burger King - The Royal Mask Flora Tristan - Honest Proposal Utero.pe - Lavajato Album Action Earth - The Big Data Takedown Toyota - The Search MassMutual - Super Bowl LIII Entel - There are Good Signs
Toyota - Running Late Toyota - Naughty List A Love Song Written by a Murderer Toyota - Lost Names Greenpeace - The Sacrifice Toyota - Arrivals Greenpeace - Save Water From Water Unacem - Life Signal Coca Cola - Friendly Bars Burger King - The Royal Mask Flora Tristan - Honest Proposal Utero.pe - Lavajato Album Action Earth - The Big Data Takedown Toyota - The Search MassMutual - Super Bowl LIII Entel - There are Good Signs