Nico Soto | Creative Director | LA
Work
About
Nico Soto | Creative Director | LA
Work
About
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Toyota - The Search


Toyota
The Search

The Search" is a 60-second spot that shows a heartwarming Christmas story of a granddaughter and grandfather's journey to find Santa's house. It is a beautiful, inspiring road trip where we can feel their strong connection. We start with Sophia, a young lady who genuinely believes in magic and a map she drew herself from her imagination.


 
“Toyota’s Hispanic creative conveys a magical message of togetherness that’s sure to touch viewers hearts.”
— Shots
 
All A Love Song Written by a Murderer Toyota - Naughty List Greenpeace - The Sacrifice Toyota - Lost Names Toyota - Arrivals Unacem - Life Signal Toyota - Lost in Translation Coca Cola - Friendly Bars Action Earth - The Big Data Takedown Flora Tristan - Honest Proposal Greenpeace - Save Water From Water Toyota - The Search Burger King - The Royal Mask Utero.pe - Lavajato Album Coca Cola MassMutual - Super Bowl LIII Toyota - Towing El Comercio - Hear the Truth
A Love Song Written by a Murderer Toyota - Naughty List Greenpeace - The Sacrifice Toyota - Lost Names Toyota - Arrivals Unacem - Life Signal Toyota - Lost in Translation Coca Cola - Friendly Bars Action Earth - The Big Data Takedown Flora Tristan - Honest Proposal Greenpeace - Save Water From Water Toyota - The Search Burger King - The Royal Mask Utero.pe - Lavajato Album Coca Cola MassMutual - Super Bowl LIII Toyota - Towing El Comercio - Hear the Truth