Burger King
Stadium Prices

When World Cup stadium food prices went viral, BK launched a counteroffensive. In the middle of the debate, BK compared stadium portions and prices with its special event menu, giving fans a better deal before they got inside.

The activation intercepted fans on their way to the stadium, placed right at the legal advertising limit around the venue. It was amplified through social and paid media, geotargeted to stadium goers in real time.

At&t Arlington Texas Stadium
Sofi Los Angeles Stadium
Metlife New York Stadium
Levi’s San Francisco Stadium