Nico Soto | Creative Director | LA
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About
Nico Soto | Creative Director | LA
Work
About
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Toyota - Lost in Translation

In the US, Latinos from the first and second generations still talk in Spanish, but their kids - the third generation - are all about English. At home, everyone switches between both languages like it's no big deal. In this case, Dad takes advantage of his little innocent child to convince everyone that now's the perfect time to get a Toyota.

All Love or Whopper Toyota - Naughty List A Love Song Written by a Murderer Greenpeace - The Sacrifice Toyota - Lost Names Greenpeace - Save Water From Water Coca Cola - Friendly Bars Unacem - Life Signal Flora Tristan - Honest Proposal Toyota - Arrivals Toyota - 4Runner Land Toyota - Running Late Entel - There are Good Signs Toyota - Lost in Translation Burger King - Stadium Prices MassMutual - Super Bowl LIII Utero.pe - Lavajato Album Coca Cola Toyota - Towing Made in Peru Action Earth - The Big Data Takedown Toyota - The Search
Love or Whopper Toyota - Naughty List A Love Song Written by a Murderer Greenpeace - The Sacrifice Toyota - Lost Names Greenpeace - Save Water From Water Coca Cola - Friendly Bars Unacem - Life Signal Flora Tristan - Honest Proposal Toyota - Arrivals Toyota - 4Runner Land Toyota - Running Late Entel - There are Good Signs Toyota - Lost in Translation Burger King - Stadium Prices MassMutual - Super Bowl LIII Utero.pe - Lavajato Album Coca Cola Toyota - Towing Made in Peru Action Earth - The Big Data Takedown Toyota - The Search